Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 19 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data

Workato by Industry
DevTools & Infrastructure20%
Fintech & Payments20%
Logistics & Supply Chain10%
Crypto & Web310%
Data & Analytics10%

Zapier by Industry
Fintech & Payments22%
Logistics & Supply Chain22%
DevTools & Infrastructure11%
Artificial Intelligence11%
Marketing Tech11%


6 Companies Use Both
These enterprises have integrated both tools into their stack
Workato vs Zapier: Your Questions Answered
Workato has higher enterprise adoption with 10 companies using it, compared to 9 for Zapier. This suggests stronger market validation for Workato.
Yes, 6 companies in our database use both Workato and Zapier in their tech stack. This includes Affirm, Samsara, Vercel. Using both tools together is a validated enterprise strategy.
Workato is particularly strong in DevTools & Infrastructure (20% of adopters), while Zapier dominates in Fintech & Payments (22%). Choose based on your industry's prevailing stack.
For startups, consider: Workato offers flexible pricing, while Zapier uses competitive pricing. Both are validated by enterprise use, ensuring scalability as you grow.
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