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How Atonom uses Lovable

$40,000 to $1,200

Annual CRM cost

As published on lovable.dev. Captured by usedby on Oct 5, 2026.

What happened

Atonom replaced its Salesforce CRM with a custom CRM built on Lovable, handling lead tracking, opportunity creation, ARR/MRR tracking, and sales dashboards. The CRM is integrated with Atonom's own AI SDR agent, and the team also built finance dashboards and forecasting tools on Lovable.

Summary written by usedby from the source page, in English. The figures are those of Lovable and Atonom, not ours.

  • 80%“"This is where we spend 80% of our time. What deals, which ones are hot, what are we going to close this week."”

Today, Atonom runs its entire CRM on Lovable. Annual cost: roughly $1,200 including hosting. Previous cost: $40,000. But the savings went beyond the subscription. They eliminated a dedicated CRM admin.

From the page. lovable.dev, captured Oct 5, 2026

It was 40 grand a year for 25 or 30 people. We were just like, this is crazy for the functionality we need.

Gabe Larsen, Chief Revenue Officer, Atonom. Source, captured Oct 5, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 5, 2026.

  • The figure: $40,000 to $1,200CheckedThe figure is on the page; its label is our wording.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Atonom.
  • Atonom uses LovableCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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