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How Azuga uses Productboard

ConfirmedVendor case study · Checked Nov 13, 2026
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The use case: how Azuga deploys Productboard

Azuga's product team uses Productboard to consolidate customer feedback from across the business and tie it to product development. They also use it for shared roadmap visibility, a customer-facing portal for roadmap voting and feedback, and consistent product management frameworks.

In the customer’s words

We’re able to show the journey of how customer voice goes from being submitted all the way through to actually being developed and shipped.
Fatima Howes, Chief Product Officer, Azuga — Source

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Based on Productboard’s published case study. We check the public evidence; the results are reported by the vendor.

productboard.com
Last checked
Nov 13, 2026
productboard.comCaptured Productboard case study about AzugaOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Azuga.

  • Azuga uses ProductboardChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Azuga customers provide input from every corner of the business—from account managers to customer success to enterprise reviews. With Productboard, they centralized that feedback loop and tied it directly to product development.
From the page. productboard.com