How Cloaked uses GetCrux

We’ve been able to experiment incredibly fast in the last few months - only because we’re able to find insights, convert to creatives and launch in days rather than weeks. Shoutout to the GetCrux team for being ahead of the curve and helping us ship at the speed, diversity, and quality we wanted.

If I were to explain Cloaked as a set of features, it gets complicated. One of the things we realized early on was that it is much more sensible to frame the problem: the problem of spam, and the fear of financial fraud.

Say you are growing 20 to 25% month over month in what you spend on Meta. If you do not have a proportional increase in creatives, you are spending more against the same set of creatives. It is very likely that a good percentage of them are running inefficiently.

What we have realized over the last three or four months is that AI-generated statics by themselves perform as well, as long as we are surfacing the right insights and testing the right themes.

Do a lot of experiments, see what works, and then scale up once the performance data comes in.

With the traditional agency model, if I have an idea or concept today, I will see actual videos on my Meta Ads account four weeks from now. Where I saw GetCrux as a good fit was: can we surface insights quicker? Can we funnel them to the agencies much quicker?

We are now going from surfacing insights to ads live on our account in a matter of hours, and not the weeks and months that come with a traditional agency model.

The eventual goal is to be able to customize the ad creative for each individual potential customer. Right now we are testing 600, 700, 800 creatives every month. What if these were 8,000, 9,000, 10,000 creatives?