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How CounterPress uses PostHog

ConfirmedVendor case study · Checked Nov 12, 2026
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The use case: how CounterPress deploys PostHog

CounterPress, a publishing platform for sports journalists and creators, uses PostHog as the analytics backend for its built-in customer analytics. It turns PostHog insights into Endpoints that feed a custom React dashboard, instead of building a separate data service.

In the customer’s words

Endpoints has effectively given us the power to keep up with them without spending a penny on analytics.
Jay Collett, Founder & CTO, CounterPress — Source

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Go straight to the source

Based on PostHog’s published case study. We check the public evidence; the results are reported by the vendor.

posthog.com
Last checked
Nov 12, 2026
posthog.comCaptured PostHog case study about CounterPressOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of CounterPress.

  • CounterPress uses PostHogChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

CounterPress now creates insights inside PostHog and converts them directly into API endpoints that their React dashboard consumes, with no additional backend services.
From the page. posthog.com