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How Emodo uses Rill

ConfirmedVendor case study · Checked Nov 13, 2026
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The use case: how Emodo deploys Rill

Emodo, a programmatic advertising exchange, uses Rill to unify its reporting into a single data model and dashboard with explore and dashboard views. Stakeholders such as sales, executives, ad ops and finance run granular, self-service analysis without relying on engineering for custom reports.

More reported results

Figures published in Rill’s case study. They are not independently measured by usedby.

close to 30%

“We’ve been able to cut down custom data requests to engineering significantly - close to 30%.”

2x

The end result - the Rill implementation cost is 26% less than initially scoped while providing 2x the data retention history versus initial plan.

In the customer’s words

We’ve been able to cut down custom data requests to engineering significantly - close to 30%.
Svetlana Itkes, Sr. Director of Programmatic Account Management, Emodo — Source

Other companies using Rill

Customers across industries, with public evidence.

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More stories

Go straight to the source

Based on Rill’s published case study. We check the public evidence; the results are reported by the vendor.

rilldata.com
Last checked
Nov 13, 2026
rilldata.comCaptured Rill case study about EmodoOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 26%Checked

    Printed word for word on the page, near the name of Emodo.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Emodo.

  • Emodo uses RillChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

The end result - the Rill implementation cost is 26% less than initially scoped while providing 2x the data retention history versus initial plan.
From the page. rilldata.com