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How Fellow uses Zapier

75%

“a 75% reduction in the time the team spent managing the wholesale business”

As published on zapier.com. Captured by usedby on Oct 8, 2026.

What happened

Fellow uses Zapier to automate wholesale customer onboarding by connecting its order form to its CRM, sending documentation and creating matching Shopify accounts. It also uses Zapier to modify eCommerce orders and to post Slack inventory alerts and on-demand inventory checks.

Summary written by usedby from the source page, in English. The figures are those of Zapier and Fellow, not ours.

  • 8-10 hours“Fellow now only spends 8-10 hours a week onboarding”

Thanks to automation, Fellow now only spends 8-10 hours a week onboarding, which is a 75% reduction in the time the team spent managing the wholesale business.

From the page. zapier.com, captured Oct 8, 2026

Because of Zapier, all of the account managers are able to focus their time on key accounts and the channel strategy that drives revenue growth.

Alicia Roberts, Key Account Sales Manager, Fellow. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 75%CheckedPrinted word for word on the page, near the name of Fellow.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Fellow.
  • Fellow uses ZapierCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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