The use case: how JBGoodwin REALTORS deploys Zapier
The real estate company uses Zapier workflows with HubSpot, Gmail and AI by Zapier to capture, enrich and summarize recruiting applicant data automatically. It also uses Zapier Agents to generate weekly blog posts, news summaries and social content for its agents.
More reported results
Figures published in Zapier’s case study. They are not independently measured by usedby.
Recruiters spent up to 25% of their time manually entering applicant data, making it hard to scale.
In the customer’s words
We’re getting detailed applicant summaries automatically. That used to take a recruiter five to ten minutes per person—if it happened at all.Zapier users in Real Estate Assets
Companies in the same sector, with public evidence.
See all Zapier customers
Go straight to the source
Based on Zapier’s published case study. We check the public evidence; the results are reported by the vendor.
zapier.com- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 37%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of JBGoodwin REALTORS.
- JBGoodwin REALTORS uses ZapierChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Recruiters save hours weekly and enable a 37% year-over-year increase in recruiting.