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How letgo uses OneSignal

ConfirmedVendor case study · Checked Nov 13, 2026
View captured proof

The use case: how letgo deploys OneSignal

letgo uses OneSignal to segment users by inactivity and send localized, personalized push notifications that reactivate dormant users and welcome new ones. Messages deep link to relevant listings, and the growth team runs campaigns self-serve.

More reported results

Figures published in OneSignal’s case study. They are not independently measured by usedby.

7%

7% CTR on welcome campaigns and 1.3M new users successfully onboarded

4.5x

CTR up to 4.5x higher for behavior-based pushes vs. broad campaigns

98%+

98%+ delivery rate across iOS and Android

1%

Unsubscribes under 1%, proving relevance and trust

In the customer’s words

OneSignal has transformed our user engagement. By precisely segmenting our audience and delivering millions of personalized messages—from welcoming new users to re-engaging those at risk—we've seen a clear, immediate impact on engagement and a significant return on our investment in growth.
Şevval Sürmeli, Performance & Marketing Technologies Manager, letgo — Source

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More stories

Go straight to the source

Based on OneSignal’s published case study. We check the public evidence; the results are reported by the vendor.

onesignal.com
Source published
Sep 4, 2025
Last checked
Nov 13, 2026
onesignal.comCaptured OneSignal case study about letgoOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 28,000+Checked

    Printed word for word on the page, near the name of letgo.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of letgo.

  • The publication dateChecked

    Read from the page’s own metadata, never guessed.

  • letgo uses OneSignalChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Using OneSignal’s mobile segmentation tools, letgo zeroed in on the ~300K users at peak reactivation potential (7–9 days of inactivity) without wasting impressions on low-likelihood segments.
From the page. onesignal.com