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How NBC Sports uses Movable Ink

30 hours

“This directionally saved approximately 30 hours of production time over the course of the Olympics”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

NBC Sports uses Movable Ink dynamic content modules in its Olympic emails to show live schedules, medal counts, and news that update automatically when the email is opened. This reduces manual updates and versioning for the CRM team.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and NBC Sports, not ours.

  • 80%“representing about an 80% reduction in manual production work”

This directionally saved approximately 30 hours of production time over the course of the Olympics, representing about an 80% reduction in manual production work.

From the page. movableink.com, captured Oct 8, 2026

Overall, Movable Ink helped streamline our workflow during one of our most demanding content windows, improving both speed and operational efficiency while supporting a more nimble, responsive email program.

Helen Soto, Senior Manager, Email Marketing, NBC Sports, NBC Sports. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 30 hoursCheckedPrinted word for word on the page, near the name of NBC Sports.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of NBC Sports.
  • NBC Sports uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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