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How Suped uses PostHog

ConfirmedVendor case study · Checked Nov 12, 2026
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The use case: how Suped deploys PostHog

Suped uses PostHog Product Analytics and Session Replay to understand user behavior, and moved its onboarding sequences, transactional emails and alert emails from Customer.io into PostHog Workflows so messaging is built directly on the same product event data.

In the customer’s words

The biggest win is that the data's already there. All our events, all our user properties – we don't have to push them anywhere.
Michael Ko, Co-founder & CEO, Suped — Source

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Go straight to the source

Based on PostHog’s published case study. We check the public evidence; the results are reported by the vendor.

posthog.com
Last checked
Nov 12, 2026
posthog.comCaptured PostHog case study about SupedOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Suped.

  • Suped uses PostHogChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Instead of piping product data into an external ESP and rebuilding logic there, Suped defines automation in the same environment where user behavior is analyzed.
From the page. posthog.com