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How ThinkProject uses Murf

50%

“has helped achieve 50% faster video development”

As published on murf.ai. Captured by usedby on Oct 3, 2026.

What happened

Thinkproject's Academy uses Murf AI voices to narrate e-learning videos for customers, staff, and partners in English, German, and French. Editing the script updates the audio, which replaces live voice recording and re-recording when products change.

Summary written by usedby from the source page, in English. The figures are those of Murf and ThinkProject, not ours.

Before Murf, the team lost 50% of their production time to recording sessions, multiple takes, and perfecting audio. Now, instructional designers can immediately generate professional-sounding narration without these delays, allowing them to focus on content quality rather than production logistics.

From the page. murf.ai, captured Oct 3, 2026

We ran an interesting exercise with Murf voices. People had to guess which was real and which was AI and no one could tell!

Mandie Coetzee, Academy Manager, ThinkProject. Source, captured Oct 3, 2026

Murf has given us the freedom to produce more video content. It is a game changer for us and gives us more opportunities to enhance the learner experience

Mandie Coetzee, Academy Manager at Thinkproject, ThinkProject. Source, captured Oct 3, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 3, 2026.

  • The figure: 50%CheckedPrinted word for word on the page, near the name of ThinkProject.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of ThinkProject.
  • ThinkProject uses MurfCheckedConfirmed line. Latest check across sources: Oct 3, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

80%“resulting in over 80% cost reduction while removing capacity constraints”AgriSphere uses Murf. Another customer of Murf45%“Voice production is now 45% faster, with even better results for long-form content and multi-language projects.”Omnicom uses Murf. Another customer of Murf81%“Provided instant, automated IT support to 81% of employees”Procore uses Moveworks. Same industry: Construction