AppZen vs Pigment: who uses which
Customers, public proof and the companies that use both.
On usedby, 20 companies use AppZen and 33 use Pigment. 1 company uses both, including Unilever. Pigment leads among the Fintech & Payments companies on usedby that use either tool.Latest check Oct 8, 2026: 53 of 53 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses AppZen, Pigment, or both
Every company with a public proof for at least one of the two tools.
19
use only AppZen
1
company uses both
32
use only Pigment
19 companies use only AppZen, 32 use only Pigment and 1 uses both, out of the 52 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 7, 2026.
Where it lands
Newest customers
No new customer since tracking started on October 8, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company |
|---|
 Unilever |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use AppZen, Pigment or both: a share of the companies on usedby, not of the market.
AppZen onlyBothPigment only
More common with Pigment
- Fintech & Payments5 of the 6 Fintech & Payments companies on usedby that use either tool use Pigment.
- DevTools & Infrastructure5 of the 5 DevTools & Infrastructure companies on usedby that use either tool use Pigment.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
AppZenPigmentWhat customers report
Results as the vendor or the customer published them, with the source and the date.
AppZen
No reviewed story for AppZen yet.
Pigment
adoption of the tool has significantly expanded from around 100 users to over 400
FM Logistic
Vendor case study, pigment.com, published Sep 3, 2026
I’d estimate we’re at least 10 times more efficient during the planning process.
Bolt
Vendor case study, pigment.com, published Sep 3, 2026
Questions about AppZen and Pigment
Which is used more, AppZen or Pigment?
Pigment has more customers on usedby: 33 against 20 for AppZen.
Do companies use both AppZen and Pigment?
Yes. 1 company uses both on usedby, including Unilever.
Who uses AppZen?
20 companies on usedby, each with the public page that shows it. See who uses AppZen.
Who uses Pigment?
33 companies on usedby, each with the public page that shows it. See who uses Pigment.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.