Cognition vs Factory: who uses which
Customers, public proof and the companies that use both.
On usedby, 26 companies use Cognition and 18 use Factory. 1 company uses both, including Profound.Latest check Oct 5, 2026: 41 of 44 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Cognition, Factory, or both
Every company with a public proof for at least one of the two tools.
25
use only Cognition
1
company uses both
17
use only Factory
25 companies use only Cognition, 17 use only Factory and 1 uses both, out of the 43 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 5, 2026.
Where it lands
Newest customers
No new customer since tracking started on October 5, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company |
|---|
 Profound |
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Cognition
FactoryWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Questions about Cognition and Factory
Which is used more, Cognition or Factory?
Cognition has more customers on usedby: 26 against 18 for Factory.
Do companies use both Cognition and Factory?
Yes. 1 company uses both on usedby, including Profound.
Who uses Cognition?
26 companies on usedby, each with the public page that shows it. See who uses Cognition.
Who uses Factory?
18 companies on usedby, each with the public page that shows it. See who uses Factory.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.