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Databricks vs Google Analytics: who uses which

Customers, public proof and the companies that use both.

On usedby, 57 companies use Databricks and 4 use Google Analytics. 1 company uses both, including Read AI. Databricks leads among the Artificial Intelligence companies on usedby that use either tool.Latest check Nov 12, 2026: 61 of 61 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.

Who uses Databricks, Google Analytics, or both

Every company with a public proof for at least one of the two tools.

56

listed for Databricks only

1

company uses both

3

listed for Google Analytics only

On usedby, 56 companies are listed for Databricks only, 3 are listed for Google Analytics only and 1 uses both, out of the 60 companies listed for at least one. An absent listing does not prove non-use.

Databricks

Open Databricks
57customers
11 confirmed 7 declared 17 observed 22 signals

Where it lands

Artificial Intelligence7
Fintech & Payments5
Fashion & Apparel4

Recently publicly listed customers

AxaOct 31
UPSOct 23

Google Analytics

Open Google Analytics
4customers
0 confirmed 2 declared 2 observed

Where it lands

Artificial Intelligence2
Non-profit & NGO1
Restaurants & Food Services1

Who uses both

Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.

Companies that use both Databricks and Google Analytics
CompanyFirst public proof, DatabricksFirst public proof, Google Analytics
Read AIOn or before Nov 2026On or before Nov 2026

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Databricks, Google Analytics or both: a share of the companies on usedby, not of the market.

IndustryListed for Databricks onlyBothListed for Google Analytics only
Artificial Intelligence8 companies on usedby
75%13%12%
Fintech & Payments5 companies on usedby
100%0%0%

Listed for Databricks onlyBothListed for Google Analytics only

More common with Databricks

  • Artificial Intelligence7 of the 8 Artificial Intelligence companies on usedby that use either tool use Databricks, 1 of them alongside Google Analytics.
  • Fintech & Payments5 of the 5 Fintech & Payments companies on usedby that use either tool use Databricks.

Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

Vendor facts checked: Databricks, 4 of 6; Google Analytics, 0 of 6. Missing facts remain unverified, not absent features.

DatabricksGoogle Analytics
Customersusedby, latest check Nov 12, 2026Databricks: 57 (11 confirmed, 7 declared, 17 observed, 22 job-post signals)Google Analytics: 4 (0 confirmed, 2 declared, 2 observed)
CategoryusedbyDatabricks: Data platforms & analyticsGoogle Analytics: Data platforms & analytics
PricingDatabricks: Data Engineering: from $0.15 / DBU; Data Warehousing: from $0.22 / DBU; Interactive workloads: from $0.40 / DBU; Operational Database: from $0.069 / CU; Artificial Intelligence: from $0.07 / DBU; Genie: from $0.07 / DBUdatabricks.com, checked Nov 13, 2026No verified public evidence
SecurityDatabricks: SOC 2 Type IIdatabricks.com, checked Oct 26, 2026No verified public evidence
Your dataNo verified public evidenceNo verified public evidence
Data residencyNo verified public evidenceNo verified public evidence
Free trialDatabricks: Free trial or free plan available.databricks.com, checked Nov 13, 2026No verified public evidence
IntegrationsDatabricks: Visual Studio Code, PyCharm Professionaldatabricks.com, checked Nov 13, 2026No verified public evidence
WebsiteDatabricks: databricks.comGoogle Analytics: marketingplatform.google.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Databricks

Shell currently has over 100 AI projects running, and it’s only just getting started.

Shell

Vendor case study, databricks.com, captured Nov 5, 2026

Read the story

over 850 active power users successfully utilizing Databricks

KPMG

Vendor case study, databricks.com, captured Nov 5, 2026

Read the story

Google Analytics

No reviewed story for Google Analytics yet.

Questions about Databricks and Google Analytics

Which is used more, Databricks or Google Analytics?

Databricks has more customers on usedby: 57 against 4 for Google Analytics.

Do companies use both Databricks and Google Analytics?

Yes. 1 company uses both on usedby, including Read AI.

Who uses Databricks?

57 companies on usedby, each with the public page that shows it. See who uses Databricks.

Who uses Google Analytics?

4 companies on usedby, each with the public page that shows it. See who uses Google Analytics.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.