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Fullstory vs Hex: who uses which

Customers, public proof and the companies that use both.

On usedby, 35 companies use Fullstory and 91 use Hex. 1 company uses both, including Duolingo. Hex leads among the DevTools & Infrastructure companies on usedby that use either tool.Latest check Nov 13, 2026: 126 of 126 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.

Who uses Fullstory, Hex, or both

Every company with a public proof for at least one of the two tools.

34

listed for Fullstory only

1

company uses both

90

listed for Hex only

On usedby, 34 companies are listed for Fullstory only, 90 are listed for Hex only and 1 uses both, out of the 125 companies listed for at least one. An absent listing does not prove non-use.

35customers
0 confirmed 1 declared 34 observed

Where it lands

Fintech & Payments5
Restaurants & Food Services4
E-commerce & D2C3
91customers
38 confirmed 3 declared 50 observed

Where it lands

DevTools & Infrastructure13
Artificial Intelligence7
Fintech & Payments6

Who uses both

Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.

Companies that use both Fullstory and Hex
Company
Duolingo

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Fullstory, Hex or both: a share of the companies on usedby, not of the market.

IndustryListed for Fullstory onlyBothListed for Hex only
DevTools & Infrastructure14 companies on usedby
7%0%93%
Fintech & Payments11 companies on usedby
45%0%55%
Artificial Intelligence9 companies on usedby
22%0%78%
E-commerce & D2C7 companies on usedby
43%0%57%
Marketing Tech7 companies on usedby
43%0%57%

Listed for Fullstory onlyBothListed for Hex only

More common with Hex

  • DevTools & Infrastructure13 of the 14 DevTools & Infrastructure companies on usedby that use either tool use Hex.
  • Fintech & Payments6 of the 11 Fintech & Payments companies on usedby that use either tool use Hex.
  • Artificial Intelligence7 of the 9 Artificial Intelligence companies on usedby that use either tool use Hex.

Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

Vendor facts checked: Fullstory, 0 of 5; Hex, 3 of 5. Missing facts remain unverified, not absent features.

FullstoryHex
Customersusedby, latest check Nov 13, 2026Fullstory: 35 (0 confirmed, 1 declared, 34 observed)Hex: 91 (38 confirmed, 3 declared, 50 observed)
PricingNo verified public evidenceHex: Community: Free; Professional: $36 per Editor / month; Team: $75 per Editor / month; Enterprise: contact saleshex.tech, checked Nov 13, 2026
SecurityNo verified public evidenceHex: SOC 2 Type IItrust.hex.tech, checked Nov 13, 2026
Your dataNo verified public evidenceNo verified public evidence
Data residencyNo verified public evidenceNo verified public evidence
Free trialNo verified public evidenceHex: Free trial or free plan available.hex.tech, checked Nov 13, 2026
WebsiteFullstory: fullstory.comHex: hex.tech

What customers report

Results as the vendor or the customer published them, with the source and the date.

Fullstory

No reviewed story for Fullstory yet.

Hex

86% of recent Notebook Agent users aren't data scientists

Notion

Vendor case study, hex.tech, published Feb 18, 2026

Read the story

running more tests at higher confidence with 50% less manual effort

The Zebra

Vendor case study, hex.tech, published Feb 18, 2026

Read the story

Questions about Fullstory and Hex

Which is used more, Fullstory or Hex?

Hex has more customers on usedby: 91 against 35 for Fullstory.

Do companies use both Fullstory and Hex?

Yes. 1 company uses both on usedby, including Duolingo.

Who uses Fullstory?

35 companies on usedby, each with the public page that shows it. See who uses Fullstory.

Who uses Hex?

91 companies on usedby, each with the public page that shows it. See who uses Hex.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.