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Herramientas, empresas

Cómo usa Bol.com Hightouch

33%

“a 33% increase in click-through rates for all brand advertisements”

Tal como se publicó en hightouch.com. Capturado por usedby el 7 oct 2026.

Qué pasó

Bol.com's advertising team uses Hightouch Customer Studio on top of its data warehouse to build advertising audiences from first-party data, replacing a legacy DMP and tracking pixels for on-site and in-app campaigns.

Resumen escrito por usedby a partir de la página de origen, en inglés. Las cifras son de Hightouch y de Bol.com, no nuestras.

  • 109%“This shift to first-party data has led to a 109% increase in total audience reach, which has driven a 33% increase in click-through rates for all brand advertisements.”

Since implementing Hightouch Customer Studio, the marketing team has fully decommissioned all of the pixels powering their on-site and in-app advertising campaigns and replaced them with Hightouch audiences powered by first-party data.

De la página. hightouch.com, capturada el 7 oct 2026

We have petabytes of data here at Bol.com. Moving this data out of our data warehouse and pushing it to a traditional CDP would have been completely illogical. Hightouch lets us build really complex audiences in minutes, giving us everything we need to run A/B testing, measure performance, and optimize them so we can drive value immediately.

Rick Assies, Group Product Manager Advertising at Bol.com, Bol.com. Fuente, capturada el 7 oct 2026

Lo que dice la historia, y lo que verificamos

Comparamos la historia con su página en línea el 7 oct 2026.

  • La cifra: 33%VerificadoImpresa palabra por palabra en la página, cerca del nombre de Bol.com.
  • El pasaje citado arribaVerificadoCopiado palabra por palabra de la página, cerca del nombre de Bol.com.
  • Bol.com usa HightouchVerificadoLínea de nivel Confirmado. Última verificación entre todas las fuentes: 7 oct 2026.
  • El resultado en síNo verificadoLo citamos; no lo medimos.

Misma empresa, misma herramienta o mismo sector.

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