Cómo usa Vodafone Italy Persado
42%
“+42% average lift in conversion rate on CRM campaigns”
Tal como se publicó en persado.com. Capturado por usedby el 8 oct 2026.
Qué pasó
Vodafone Italy uses Persado to generate alternative versions of its CRM, push, SMS and in-app campaign messages, predict which will beat the control, and test them live with customers. It covers upsell and cross-sell, churn-prevention lock-in, win-back and loyalty campaigns.
Resumen escrito por usedby a partir de la página de origen, en inglés. Las cifras son de Persado y de Vodafone Italy, no nuestras.
- 60%“+60% average lift in redemption rate on loyalty campaigns”
- 9%“+9% lift in conversion rate on win-back campaigns”
- 11%“+11% total sales driven by Persado across SMS and push”
- 40%“Result: +40% conversion rate lift on the push notification — achieved by replacing urgency with an excitement-led reward framing paired with a safety reassurance on the offer terms.”
Vodafone Italy has partnered with Persado since 2012 — one of the longest-running Motivation AI deployments in telecom. Persado's platform generates alternative versions of each Vodafone campaign, predicts which will outperform the control, and runs live experiments with real customers to validate the prediction.
Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together in 2012, Persado has helped us land the precise message for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average.
Lo que dice la historia, y lo que verificamos
Comparamos la historia con su página en línea el 8 oct 2026.
- La cifra: 42%VerificadoImpresa palabra por palabra en la página, cerca del nombre de Vodafone Italy.
- El pasaje citado arribaVerificadoCopiado palabra por palabra de la página, cerca del nombre de Vodafone Italy.
- Vodafone Italy usa PersadoVerificadoLínea de nivel Confirmado. Última verificación entre todas las fuentes: 8 oct 2026.
- El resultado en síNo verificadoLo citamos; no lo medimos.