Cómo usa WeightWatchers Hightouch
52%
“Increased new-to-brand members converted from Meta by +52%”
Tal como se publicó en hightouch.com. Capturado por usedby el 7 oct 2026.
Qué pasó
WeightWatchers' paid media team builds first-party member audiences from data in Snowflake and syncs them to ad platforms such as TikTok, Google, and Meta, replacing a slower data onboarding vendor. They build audiences without engineering help and run randomized tests on audience segments.
Resumen escrito por usedby a partir de la página de origen, en inglés. Las cifras son de Hightouch y de WeightWatchers, no nuestras.
- 24%“Improved LTV-based ROAS by 24%”
- 5 minutes“Reduced data onboarding time from 2 weeks to 5 minutes”
- 80%“Reduced data onboarding costs by 80%”
- 23%“Increased TikTok Match rate from 9% to 23% (a 155% increase)”
Before Hightouch, the marketing team would have to wait upwards of two weeks anytime they wanted to launch a new campaign. With Hightouch, the process of moving first-party member data from Snowflake to ad platforms is completely streamlined.
With Hightouch, I’m able to build any audience within a matter of minutes and sync it to our ad platform immediately.
Lo que dice la historia, y lo que verificamos
Comparamos la historia con su página en línea el 7 oct 2026.
- La cifra: 52%VerificadoImpresa palabra por palabra en la página, cerca del nombre de WeightWatchers.
- El pasaje citado arribaVerificadoCopiado palabra por palabra de la página, cerca del nombre de WeightWatchers.
- WeightWatchers usa HightouchVerificadoLínea de nivel Confirmado. Última verificación entre todas las fuentes: 7 oct 2026.
- El resultado en síNo verificadoLo citamos; no lo medimos.
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