Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 49 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns
Choose Synthesia if...
- You want the most validated option (45+ enterprises)
- Video content is a priority
Choose Luma Dream Machine if...
- You're in Agency & Studio (50% of users are)
- Video content is a priority
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data
Synthesia by Industry
Marketing Tech11%
IT Services & System Integration9%
Manufacturing9%
Consumer Goods7%
Telecommunications7%
Luma Dream Machine by Industry
Luma Dream Machine is the go-to choice for Agency & Studio (50% of adopters)
Agency & Studio50%
Marketing Tech25%
Artificial Intelligence25%
Synthesia vs Luma Dream Machine: Your Questions Answered
Synthesia has higher enterprise adoption with 45 companies using it, compared to 4 for Luma Dream Machine. This suggests stronger market validation for Synthesia.
While our data doesn't show companies currently using both tools together, they serve similar purposes and could potentially complement each other.
Synthesia is particularly strong in Marketing Tech (11% of adopters), while Luma Dream Machine dominates in Agency & Studio (50%). Choose based on your industry's prevailing stack.
For startups, consider: Synthesia offers freemium pricing, while Luma Dream Machine uses freemium pricing. Both are validated by enterprise use, ensuring scalability as you grow.
Related Comparisons
Explore more head-to-head matchups in this category
