Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 45 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns

Choose Attio if...
- You're in DevTools & Infrastructure (42% of users are)
- Sales enablement is your focus
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data

Surfer by Industry
Fintech & Payments19%
DevTools & Infrastructure19%
Marketing Tech14%
HR & Recruiting14%
Logistics & Supply Chain10%

Attio by Industry
Attio is the go-to choice for DevTools & Infrastructure (42% of adopters)
DevTools & Infrastructure42%
Data & Analytics13%
Investment & VC8%
Sales Tech & CRM8%
Artificial Intelligence4%
Surfer vs Attio: Your Questions Answered
Attio leads in enterprise adoption with 24 companies, versus 21 for Surfer. This indicates broader market acceptance for Attio.
While our data doesn't show companies currently using both tools together, they serve different purposes and could potentially complement each other.
Surfer is particularly strong in Fintech & Payments (19% of adopters), while Attio dominates in DevTools & Infrastructure (42%). Choose based on your industry's prevailing stack.
For startups, consider: Surfer offers flexible pricing, while Attio uses freemium pricing. Both are validated by enterprise use, ensuring scalability as you grow.
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