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Attio vs Clay: who uses which

Customers, public proof and the companies that use both.

On usedby, 20 companies use Attio and 48 use Clay. 1 company uses both, including Legora. Clay leads among the Artificial Intelligence companies on usedby that use either tool.Latest check Oct 5, 2026: 65 of 68 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Attio, Clay, or both

Every company with a public proof for at least one of the two tools.

19

use only Attio

1

company uses both

47

use only Clay

19 companies use only Attio, 47 use only Clay and 1 uses both, out of the 67 companies on usedby that use at least one of them.

20customers
8 confirmed 12 observed

Where it lands

DevTools & Infrastructure2
Investment & VC2
Artificial Intelligence1

Newest customers

No new customer since tracking started on October 2, 2026.

48customers
31 confirmed 17 observed

Where it lands

Artificial Intelligence7
Marketing Tech7
DevTools & Infrastructure5

Newest customers

We have not started tracking changes for Clay yet.

Who uses both

Companies with a confirmed or observed line on both tools.

Companies that use both Attio and Clay
Company
Legora

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Attio, Clay or both: a share of the companies on usedby, not of the market.

IndustryAttio onlyBothClay only
Artificial Intelligence8 companies on usedby
13%0%87%
Marketing Tech8 companies on usedby
13%0%87%
DevTools & Infrastructure7 companies on usedby
29%0%71%

Attio onlyBothClay only

More common with Clay

  • Artificial Intelligence7 of the 8 Artificial Intelligence companies on usedby that use either tool use Clay.
  • Marketing Tech7 of the 8 Marketing Tech companies on usedby that use either tool use Clay.
  • DevTools & Infrastructure5 of the 7 DevTools & Infrastructure companies on usedby that use either tool use Clay.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

AttioClay
Customersusedby, latest check Oct 5, 2026Attio: 20 (8 confirmed, 12 observed)Clay: 48 (31 confirmed, 17 observed)
PricingNot checked yetClay: Free: Free; Launch: $167 mo; Growth: $446 mo; Enterprise: contact salesclay.com, checked Oct 4, 2026
Free trialNot checked yetClay: Free trial or free plan available.clay.com, checked Oct 4, 2026
SecurityAttio: ISO 27001trust.attio.com, checked Oct 4, 2026Clay: SOC 2 Type II, ISO 27001, ISO 42001trust.clay.com, checked Oct 4, 2026
IntegrationsAttio: Typeform, Zapier, Slack, Aircall, Mailchimp, ChatGPT, Claude, Segment, Gmail, Outlook, Stripe, Zoomattio.com, checked Oct 4, 2026Clay: Salesforce, Salesloft, Outreach, Snowflake, HubSpot, Dynamics 365 CRM, Gong, Google BigQuery, Typeform, Smartlead.ai, Instantly, Semrushclay.com, checked Oct 4, 2026
WebsiteAttio: attio.comClay: clay.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Attio

generating an extra 25% in GMV per month, thanks to Attio

Passionfroot

Vendor case study, attio.com, captured Oct 2, 2026

Read the story

90% team adoption overnight, up from sub 50%

Taskrabbit

Vendor case study, attio.com, captured Oct 2, 2026

Read the story

Clay

new reps were revenue-generating 6x faster than before Clay

Pump

Vendor case study, clay.com, captured Oct 5, 2026

Read the story

a 15% increase in enterprise meetings booked

Merge

Vendor case study, clay.com, captured Oct 5, 2026

Read the story

Questions about Attio and Clay

Which is used more, Attio or Clay?

Clay has more customers on usedby: 48 against 20 for Attio.

Do companies use both Attio and Clay?

Yes. 1 company uses both on usedby, including Legora.

Who uses Attio?

20 companies on usedby, each with the public page that shows it. See who uses Attio.

Who uses Clay?

48 companies on usedby, each with the public page that shows it. See who uses Clay.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.