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Apollo vs Attio: who uses which

Customers, public proof and the companies that use both.

On usedby, 71 companies use Apollo and 20 use Attio. No company is listed with both yet. Apollo leads among the HR & Recruiting companies on usedby that use either tool.Latest check Oct 5, 2026: 89 of 91 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Apollo, Attio, or both

Every company with a public proof for at least one of the two tools.

71

use only Apollo

0

companies use both

20

use only Attio

71 companies use only Apollo, 20 use only Attio and 0 use both, out of the 91 companies on usedby that use at least one of them.

71customers
63 confirmed 8 observed

Where it lands

HR & Recruiting6
Data & Analytics3
DevTools & Infrastructure3

Newest customers

No new customer since tracking started on October 4, 2026.

20customers
8 confirmed 12 observed

Where it lands

DevTools & Infrastructure2
Investment & VC2
Artificial Intelligence1

Newest customers

No new customer since tracking started on October 2, 2026.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Apollo and Attio.

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Apollo, Attio or both: a share of the companies on usedby, not of the market.

IndustryApollo onlyBothAttio only
HR & Recruiting6 companies on usedby
100%0%0%
DevTools & Infrastructure5 companies on usedby
60%0%40%

Apollo onlyBothAttio only

More common with Apollo

  • HR & Recruiting6 of the 6 HR & Recruiting companies on usedby that use either tool use Apollo.
  • DevTools & Infrastructure3 of the 5 DevTools & Infrastructure companies on usedby that use either tool use Apollo.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

ApolloAttio
Customersusedby, latest check Oct 5, 2026Apollo: 71 (63 confirmed, 8 observed)Attio: 20 (8 confirmed, 12 observed)
Top industryusedby, latest check Oct 5, 2026Apollo: HR & Recruiting (6)Attio: No clear lead
PricingApollo: Free: $0; Basic: $49 Per seat per month, billed annually; Professional: $79 Per seat per month, billed annually; Organization: $119 Per seat per month, (min 3 seats) billed annuallyapollo.io, checked Oct 4, 2026Not checked yet
Free trialApollo: Free trial or free plan available.apollo.io, checked Oct 4, 2026Not checked yet
SecurityNot checked yetAttio: ISO 27001trust.attio.com, checked Oct 4, 2026
IntegrationsApollo: HubSpot, Salesforce, Slack, Adobe Marketo, Airtable, Albato, Amplitude, Asana, Clay, ClickUp, Coda, Chili Piperapollo.io, checked Oct 4, 2026Attio: Typeform, Zapier, Slack, Aircall, Mailchimp, ChatGPT, Claude, Segment, Gmail, Outlook, Stripe, Zoomattio.com, checked Oct 4, 2026
WebsiteApollo: apollo.ioAttio: attio.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Apollo

No reviewed story for Apollo yet.

Attio

generating an extra 25% in GMV per month, thanks to Attio

Passionfroot

Vendor case study, attio.com, captured Oct 2, 2026

Read the story

90% team adoption overnight, up from sub 50%

Taskrabbit

Vendor case study, attio.com, captured Oct 2, 2026

Read the story

Questions about Apollo and Attio

Which is used more, Apollo or Attio?

Apollo has more customers on usedby: 71 against 20 for Attio.

Do companies use both Apollo and Attio?

usedby has not found a company with a confirmed or observed line on both Apollo and Attio yet.

Who uses Apollo?

71 companies on usedby, each with the public page that shows it. See who uses Apollo.

Who uses Attio?

20 companies on usedby, each with the public page that shows it. See who uses Attio.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.