Clay vs ZoomInfo: who uses which
Customers, public proof and the companies that use both.
On usedby, 48 companies use Clay and 67 use ZoomInfo. 7 companies use both, including Google, Airbnb, and Canva. Clay leads among the Marketing Tech companies on usedby that use either tool, ZoomInfo among the HR & Recruiting companies.Latest check Oct 8, 2026: 114 of 115 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Clay, ZoomInfo, or both
Every company with a public proof for at least one of the two tools.
41
use only Clay
7
companies use both
60
use only ZoomInfo
41 companies use only Clay, 60 use only ZoomInfo and 7 use both, out of the 108 companies on usedby that use at least one of them.
Where it lands
Newest customers
We have not started tracking changes for Clay yet.
Where it lands
Newest customers
We have not started tracking changes for ZoomInfo yet.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company |
|---|
 Google |
 Airbnb |
 Canva |
 Figma |
 Stripe |
 Sendoso |
 Legora |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Clay, ZoomInfo or both: a share of the companies on usedby, not of the market.
Clay onlyBothZoomInfo only
More common with Clay
- Marketing Tech7 of the 11 Marketing Tech companies on usedby that use either tool use Clay, 2 of them alongside ZoomInfo.
- Artificial Intelligence7 of the 8 Artificial Intelligence companies on usedby that use either tool use Clay, 1 of them alongside ZoomInfo.
- Cybersecurity4 of the 6 Cybersecurity companies on usedby that use either tool use Clay.
More common with ZoomInfo
- HR & Recruiting5 of the 8 HR & Recruiting companies on usedby that use either tool use ZoomInfo.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
ClayZoomInfoWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Clay
new reps were revenue-generating 6x faster than before Clay
Pump
Vendor case study, clay.com, captured Oct 5, 2026
a 15% increase in enterprise meetings booked
Merge
Vendor case study, clay.com, captured Oct 5, 2026
ZoomInfo
4X faster program launch: what previously took nearly four months for 8 teams now takes just one month for 22 teams.
monday.com
Vendor case study, zoominfo.com, published Apr 29, 2026
generated around $400,000 of pipeline and around $150,000 of revenue
Syncro
Vendor case study, zoominfo.com, published May 27, 2026
Questions about Clay and ZoomInfo
Which is used more, Clay or ZoomInfo?
ZoomInfo has more customers on usedby: 67 against 48 for Clay. Clay leads among the Marketing Tech companies on usedby that use either tool, ZoomInfo among the HR & Recruiting companies.
Do companies use both Clay and ZoomInfo?
Yes. 7 companies use both on usedby, including Google, Airbnb, and Canva.
Who uses Clay?
48 companies on usedby, each with the public page that shows it. See who uses Clay.
Who uses ZoomInfo?
67 companies on usedby, each with the public page that shows it. See who uses ZoomInfo.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.