Data Methodology: Adoption data is based on public tech stack disclosures, job postings, case studies, and verified enterprise reports analyzed by UsedBy.ai. Showing 25 verified enterprise adoptions. More data being indexed continuously.
Decision Guide
Which One Should You Choose?
Based on real enterprise adoption patterns
Choose ZoomInfo if...
- You're in Data & Analytics (21% of users are)
- Sales enablement is your focus
UsedBy Exclusive Data
Industry Adoption Patterns
See which industries prefer each tool based on real adoption data
ZoomInfo by Industry
Data & Analytics21%
DevTools & Infrastructure21%
Fintech & Payments7%
HR & Recruiting7%
Sales Tech & CRM7%
Apollo by Industry
Sales Tech & CRM18%
Crypto & Web39%
Fintech & Payments9%
HR & Recruiting9%
DevTools & Infrastructure9%
2 Companies Use Both
These enterprises have integrated both tools into their stack
ZoomInfo vs Apollo: Your Questions Answered
ZoomInfo has higher enterprise adoption with 14 companies using it, compared to 11 for Apollo. This suggests stronger market validation for ZoomInfo.
Yes, 2 companies in our database use both ZoomInfo and Apollo in their tech stack. This includes Intercom, Cloudflare. Using both tools together is a validated enterprise strategy.
ZoomInfo is particularly strong in Data & Analytics (21% of adopters), while Apollo dominates in Sales Tech & CRM (18%). Choose based on your industry's prevailing stack.
For startups, consider: ZoomInfo offers flexible pricing, while Apollo uses competitive pricing. Both are validated by enterprise use, ensuring scalability as you grow.
Related Comparisons
Explore more head-to-head matchups in this category
