Apollo vs HubSpot: who uses which
Customers, public proof and the companies that use both.
On usedby, 71 companies use Apollo and 51 use HubSpot. No company is listed with both yet. Apollo leads among the HR & Recruiting companies on usedby that use either tool.Latest check Oct 8, 2026: 119 of 122 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Apollo, HubSpot, or both
Every company with a public proof for at least one of the two tools.
70
use only Apollo
0
companies use both
50
use only HubSpot
70 companies use only Apollo, 50 use only HubSpot and 0 use both, out of the 121 companies on usedby that use at least one of them.
1 more company is listed for both, with a job post on one side: not counted as using both.
Where it lands
Newest customers
No new customer since tracking started on October 4, 2026.
Where it lands
Newest customers
No new customer since tracking started on October 5, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Apollo, HubSpot or both: a share of the companies on usedby, not of the market.
Apollo onlyBothHubSpot only
More common with Apollo
- HR & Recruiting6 of the 8 HR & Recruiting companies on usedby that use either tool use Apollo.
- Marketing Tech3 of the 5 Marketing Tech companies on usedby that use either tool use Apollo.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Apollo
HubSpotWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Apollo
No reviewed story for Apollo yet.
HubSpot
In the past financial year, Casio achieved a 54% increase in web visits, 71% increase in new contacts and 27% increase in customers.
Casio
Vendor case study, hubspot.com, captured Oct 5, 2026
the VIP Experience team has increased GoFundMe’s repeat and referral business by 180% in just nine months
GoFundMe
Vendor case study, hubspot.com, captured Oct 5, 2026
Questions about Apollo and HubSpot
Which is used more, Apollo or HubSpot?
Apollo has more customers on usedby: 71 against 51 for HubSpot.
Do companies use both Apollo and HubSpot?
usedby has not found a company with a confirmed or observed line on both Apollo and HubSpot yet.
Who uses Apollo?
71 companies on usedby, each with the public page that shows it. See who uses Apollo.
Who uses HubSpot?
51 companies on usedby, each with the public page that shows it. See who uses HubSpot.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.