HubSpot vs ZoomInfo: who uses which
Customers, public proof and the companies that use both.
On usedby, 51 companies use HubSpot and 67 use ZoomInfo. 4 companies use both, including Reddit, Zoom, and SurveyMonkey. HubSpot leads among the DevTools & Infrastructure companies on usedby that use either tool, ZoomInfo among the HR & Recruiting companies.Latest check Oct 8, 2026: 115 of 118 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses HubSpot, ZoomInfo, or both
Every company with a public proof for at least one of the two tools.
47
use only HubSpot
4
companies use both
63
use only ZoomInfo
47 companies use only HubSpot, 63 use only ZoomInfo and 4 use both, out of the 114 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 5, 2026.
Where it lands
Newest customers
We have not started tracking changes for ZoomInfo yet.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company |
|---|
 Reddit |
 Zoom |
 SurveyMonkey |
 Motorola Solutions |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use HubSpot, ZoomInfo or both: a share of the companies on usedby, not of the market.
HubSpot onlyBothZoomInfo only
More common with HubSpot
- DevTools & Infrastructure3 of the 5 DevTools & Infrastructure companies on usedby that use either tool use HubSpot.
More common with ZoomInfo
- HR & Recruiting5 of the 7 HR & Recruiting companies on usedby that use either tool use ZoomInfo.
- Marketing Tech6 of the 7 Marketing Tech companies on usedby that use either tool use ZoomInfo, 1 of them alongside HubSpot.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
HubSpotZoomInfoWhat customers report
Results as the vendor or the customer published them, with the source and the date.
HubSpot
In the past financial year, Casio achieved a 54% increase in web visits, 71% increase in new contacts and 27% increase in customers.
Casio
Vendor case study, hubspot.com, captured Oct 5, 2026
the VIP Experience team has increased GoFundMe’s repeat and referral business by 180% in just nine months
GoFundMe
Vendor case study, hubspot.com, captured Oct 5, 2026
ZoomInfo
4X faster program launch: what previously took nearly four months for 8 teams now takes just one month for 22 teams.
monday.com
Vendor case study, zoominfo.com, published Apr 29, 2026
generated around $400,000 of pipeline and around $150,000 of revenue
Syncro
Vendor case study, zoominfo.com, published May 27, 2026
Questions about HubSpot and ZoomInfo
Which is used more, HubSpot or ZoomInfo?
ZoomInfo has more customers on usedby: 67 against 51 for HubSpot. HubSpot leads among the DevTools & Infrastructure companies on usedby that use either tool, ZoomInfo among the HR & Recruiting companies.
Do companies use both HubSpot and ZoomInfo?
Yes. 4 companies use both on usedby, including Reddit, Zoom, and SurveyMonkey.
Who uses HubSpot?
51 companies on usedby, each with the public page that shows it. See who uses HubSpot.
Who uses ZoomInfo?
67 companies on usedby, each with the public page that shows it. See who uses ZoomInfo.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.