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How Casio uses HubSpot

27%

“In the past financial year, Casio achieved a 54% increase in web visits, 71% increase in new contacts and 27% increase in customers.”

As published on hubspot.com. Captured by usedby on Oct 5, 2026.

What happened

Casio UK and Ireland replaced a custom-built CRM and Marketo with HubSpot CRM, Marketing Hub and Sales Hub to run email nurture, workflow automation, ads and sales pipelines across its B2B and B2C divisions. They use it to track prospects from first touch to closed deal and to report campaign results tied to revenue.

Summary written by usedby from the source page, in English. The figures are those of HubSpot and Casio, not ours.

  • £1m“Our open rates are up +10%, we’ve seen a +7% average CTR increase and net revenue from email exceeds £1m.”
  • 13 million“So far we’ve seen very impressive results: 13 million impressions have been reported, with over 200k clicks.”

In the past financial year, Casio achieved a 54% increase in web visits, 71% increase in new contacts and 27% increase in customers.

From the page. hubspot.com, captured Oct 5, 2026

Thanks to Hubspot, we are able to analyse, iterate and optimise our communications at pace. We close deals faster than ever and maximise our returns.

Jennifer Kelly, Head of DTC & Marketing, Casio. Source, captured Oct 5, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 5, 2026.

  • The figure: 27%CheckedPrinted word for word on the page, near the name of Casio.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Casio.
  • The numbers in our summaryCheckedEach one is printed on the page.
  • Casio uses HubSpotCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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