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How Passionfroot uses Attio

25%

“generating an extra 25% in GMV per month, thanks to Attio”

As published on attio.com. Captured by usedby on Oct 2, 2026.

What happened

Passionfroot, a platform for creators to manage sponsorships and bookings, uses Attio custom objects to model Creators, Partners and Collaborations. It connects Segment so product events update in real time, and uses views to track user progress and follow up on payments and collaborations.

Summary written by usedby from the source page, in English. The figures are those of Attio and Passionfroot, not ours.

  • 90%“Filip estimates that Passionfroot has saved 90% of their time from an operations perspective by using Attio.”

Using Attio’s custom objects feature, Passionfroot has configured their CRM to be built around the three data types that are core to their business: Creators, Partners and Collaborations.

From the page. attio.com, captured Oct 2, 2026

Attio is an incredibly flexible product, you can build anything on it. It gives you the tools you need to build a CRM that’s exactly right to your business, your data, and your processes,

Filip Mark, Chief of Staff, Passionfroot. Source, captured Oct 2, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 3, 2026.

  • The figure: 25%CheckedPrinted word for word on the page, near the name of Passionfroot.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Passionfroot.
  • Passionfroot uses AttioCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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