40%
“40% improvement in started product tours”
As published on mixpanel.com. Captured by usedby on Oct 6, 2026.
What happened
AB Tasty uses Mixpanel for product analytics to support its product-led growth strategy. Funnel and insight reports help it find friction in the product tour, track feature utilization, and identify product-qualified leads by combining firmographic and usage data.
Summary written by usedby from the source page, in English. The figures are those of Mixpanel and AB Tasty, not ours.
- 5x“5x improvement in product tour completion”
- 20%“Reached goal of converting 20% free trial registrations to product-qualified leads”
- 15%“The subsequent version improved to a 15% completion rate.”
- 2%“we experienced significant friction with our Product Tour with only a 2% product tour completion rate.”
Since using Mixpanel, they’ve identified their leader, killer, and filler product features, enabling them to identify and act on product-qualified leads (PQL). AB Tasty continues to enhance its product tour based on understanding where users are dropping off or converting to a free trial.
Without Mixpanel we would be less efficient in making our data actionable which would have all sorts of ramifications impacting our growth.
What the story claims, and what we checked
We compared the story with its live page on Oct 6, 2026.
- The figure: 40%CheckedPrinted word for word on the page, near the name of AB Tasty.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of AB Tasty.
- AB Tasty uses MixpanelCheckedConfirmed line. Latest check across sources: Oct 6, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.
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