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Who uses Mixpanel?

Product analytics for data-driven teams mixpanel.com

34

companies use Mixpanel

8 confirmed 25 observed 1 signal

34 companies use Mixpanel. 12% are in HealthTech & Digital Health. Confirmed or observed customers include LG, Docusign, and Autodesk. 8 of them are confirmed by a published case study, quote or press release.Latest check Oct 7, 2026: 34 of 34 companies checked, from 7 public sources.

Customers by proof
8 confirmed, 25 observed, 1 signal
Top industry
HealthTech & Digital Health, 12% of customers
Security
SOC 2 Type II, ISO 27001, ISO 27701Source: mixpanel.com, checked Oct 7, 2026
Pricing
Free: $0 Free forever; Growth: $0; Enterprise: contact salesSource: mixpanel.com, checked Oct 7, 2026

What Mixpanel does

Mixpanel is a product analytics platform that helps teams understand user behavior and make data-driven decisions. It provides event tracking, funnel analysis, retention metrics, and AI-powered insights.

Written by usedby from mixpanel.com.

Main features

  • Event analytics
  • Funnel analysis
  • Retention reports
  • User segmentation
  • A/B testing
  • AI insights

Common uses

  • Product analytics
  • User behavior analysis
  • Conversion optimization
  • Feature adoption
  • Engagement tracking
  • Growth analysis

34 companies use Mixpanel

Every company below links to the public page that shows it uses Mixpanel. Open a row to see the dated capture.

Customers over time: appears once we have six months of archived captures.

CompanyIndustryFirst public proofProof
LGConsumer Goods—
DocusignIT Services & System Integration—
AutodeskDevTools & Infrastructure—
CoinbaseCrypto & Web3—
NasdaqInvestment & VC—
PinterestMarketing Tech—
SnapchatMedia & Publishing—
monday.comHR & Recruiting—
SamsaraLogistics & Supply Chain—
TwitchStreaming & Content—
Showing 10 of 34.

By industry

12% of Mixpanel's customers are in HealthTech & Digital Health.

HealthTech & Digital Health4
HR & Recruiting2
Marketing Tech2
Streaming & Content2
Travel & Hospitality2
Other22

Is Mixpanel right for your company?

See what companies in your industry use, from the companies we track. Pick your industry.

Of the 81 HealthTech & Digital Health companies on usedby, 4 are listed as Mixpanel customers. None uses only another Product Analytics tool.

  • Mixpanel only, 5%
  • Mixpanel and another tool in Product Analytics, 0%
  • Another tool in Product Analytics only, 0%
  • No Product Analytics tool we can see, 95%

These are companies usedby tracks because a public page names them, often Mixpanel's own customer page. It is not a market share. A company counts once, whatever the number of tools it uses.

What customers report

Results as published by Mixpanel and its customers. Each one links to its dated source. We quote, we do not score.

7.8%Increase in conversion from A/B experimentation

Olo
Vendor case studyCaptured Oct 6, 2026

15%increase in free account creation (New Signer Accounts)

Docusign
Vendor case studyCaptured Oct 6, 2026

40%Improvement in started product tours

AB Tasty
Vendor case studyCaptured Oct 6, 2026
Suddenly, I had the granular data to show everyone they were making an impact.
Janna Sheng, Director of Product Management, Olo. Source, Captured Oct 6, 2026
Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.
Drew Ashlock, Senior Product Manager, Docusign. Source, Captured Oct 6, 2026

Before you buy Mixpanel

What Mixpanel publishes on the points buyers check first, each with its source and check date.

SecuritySOC 2 Type II, ISO 27001, ISO 27701mixpanel.com, checked Oct 7, 2026
Data processing termsA data processing agreement is available.mixpanel.com, checked Oct 7, 2026
Free trialFree trial or free plan available.mixpanel.com, checked Oct 7, 2026
IntegrationsSlack, Segment, RudderStack, Tealium, AppsFlyer, Split, Optimizely, Survicate, Plotline, Netmera, Adapty, Custifymixpanel.com, checked Oct 7, 2026
LanguagesEnglish, Japanese, Korean, Indonesianmixpanel.com, checked Oct 7, 2026
PricingFree: $0 Free forever; Growth: $0; Enterprise: contact salesmixpanel.com, checked Oct 7, 2026

Questions to ask in your demo

  1. Which of your customers look like us, by industry and size?
  2. What does a pilot cost, and what decides the move to a full contract?
  3. Where is our data stored, who can access it, and is it used to train models?
  4. How does Mixpanel work with the tools we already use?

Mixpanel alternatives

No comparison yetNo tool shares enough public customers with Mixpanel for a fair comparison yet.

Questions about Mixpanel

Who uses Mixpanel?

34 companies use Mixpanel, including LG, Docusign, and Autodesk.

Which industries use Mixpanel?

The industries with the most Mixpanel customers are HealthTech & Digital Health (4), HR & Recruiting (2), and Marketing Tech (2).

How does usedby know who uses Mixpanel?

Each company is linked to a public page that names it: Mixpanel's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.

What do confirmed, observed and signal mean?

Confirmed (8): a case study, a named quote or a press release. Observed (25): Mixpanel shows the company on its own pages, for example a logo wall. Signal (1): a job post shows the company’s employees use Mixpanel, the weakest proof. Every level counts as a customer, and each line shows its level.

How current is this list?

The most recent check was on October 7, 2026, and 34 of 34 companies on this list have been checked so far. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.

Changes and sources

New customers

No new customer yet. Tracking of Mixpanel started on October 6, 2026. New customers appear after two complete checks of its pages.

Where this data comes from

Customer page mixpanel.com/customersCaptured Oct 6, 2026
5 case studies, quotes and press releasesLatest capture Oct 6, 2026
1 customer proven only by a job postWeakest proof, marked Signal in the list