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How Olo uses Mixpanel

7.8%

“Increased conversion by 7.8% through A/B experimentation results”

As published on mixpanel.com. Captured by usedby on Oct 6, 2026.

What happened

Olo uses Mixpanel to track events and map the online food ordering experience, running A/B tests on checkout and ordering flows. The results inform product design and engineering decisions and show where users drop off in the funnel.

Summary written by usedby from the source page, in English. The figures are those of Mixpanel and Olo, not ours.

  • 80%“Reduced data analysis time (uncovering spikes in data) by 80%”

The first A/B test—which gave concrete evidence of a long-held hypothesis that a prominent guest checkout option drives engagement—showed a thrilling 7.8% conversion gain.

From the page. mixpanel.com, captured Oct 6, 2026

Suddenly, I had the granular data to show everyone they were making an impact.

Janna Sheng, Director of Product Management, Olo. Source, captured Oct 6, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 6, 2026.

  • The figure: 7.8%CheckedPrinted word for word on the page, near the name of Olo.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Olo.
  • Olo uses MixpanelCheckedConfirmed line. Latest check across sources: Oct 6, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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