13
AI tools in use at Pinterest
Pinterest uses 13 AI tools: Weights & Biases and Labelbox (ML Ops & Training), AWS Bedrock (LLM Inference), Writer (Enterprise AI Platforms), Ada (Customer Service Automation), and 8 other tools. 3 are confirmed by a published story, quote or press release; 10 are listed on the vendor's own pages.Latest check Oct 8, 2026: 11 of 13 tools checked, from 22 public sources.
- Industry
- Marketing Tech
- Website
- pinterest.com
- AI tools in use
- 13Median for the 127 Marketing Tech companies on usedby: 1
- Latest check
- October 8, 202611 of 13 tools checked so far
Every AI tool at Pinterest
13 lines, each linked to the public page behind it. Open a row to see the dated capture.
| Tool | Team | First public proof | Proof | Source |
|---|---|---|---|---|
 AWS Bedrock | LLM Inference | — | aws.amazon.com | |
 Weights & Biases | ML Ops & Training | On or before Nov 2024 | wandb.ai | |
 Writer | Enterprise AI Platforms | On or before Oct 2024 | writer.com | |
 Ada | Customer Service Automation | — | ada.cx | |
 Beamery | HR & People Development | — | beamery.com | |
 Feedhive | Marketing | — | feedhive.com | |
 Glean | Operations | — | glean.com | |
 Ivo | Legal AI | — | ivo.ai | |
 Labelbox | ML Ops & Training | — | labelbox.com | |
 Mixpanel | Product Analytics | — | mixpanel.com | |
 Notion | Project & Workspace Mgmt | — | notion.so | |
 Retool | No-Code & Internal Tools | On or before Oct 2024 | retool.com | |
 Supernormal | Meeting Assistants | — | supernormal.com |
“First public proof” is the earliest public page we have dated: a mention (“on or before”), a job post or a start the source states. Our capture dates are not adoption dates.
In Pinterest's own words
Published results, each linked to its dated source. We quote, we do not score.
For over a decade, we've been leveraging AI to craft a uniquely positive online experience, striving to make every moment on Pinterest additive, not addictive.Pinterest compared to other Marketing Tech companies
Pinterest uses 13 AI tools. The median among the 127 Marketing Tech companies on usedby is 1. 123 of its 126 peers use fewer.
These counts cover public proof only. A company can use tools that no public page names.
AI tools per company
127 Marketing Tech companies on usedby, by number of AI tools
- 75 companies with 1 tool
- 20 companies with 2 tools
- 9 companies with 3 tools
- 6 companies with 4 tools
- 3 companies with 5 tools
- 5 companies with 6 tools
- 2 companies with 7 tools
- 7 companies with 8 tools or more
What its peers use that Pinterest does not
Questions about AI at Pinterest
What AI tools does Pinterest use?
Pinterest uses 13 AI tools: AWS Bedrock, Weights & Biases, Writer, Ada, Beamery, Feedhive, Glean, Ivo, Labelbox, Mixpanel, Notion, Retool, and Supernormal. 3 are confirmed by a published story, quote or press release, and 10 are listed on the vendor's own pages.
Does Pinterest use Gong?
usedby has not found a public page showing that Pinterest uses Gong. Gong is the most used AI tool among the 127 Marketing Tech companies on usedby: 9 of them use it. See who uses Gong.
How does Pinterest compare to other Marketing Tech companies?
Pinterest uses 13 AI tools. The median among the 127 Marketing Tech companies on usedby is 1, and 123 of its 126 peers use fewer tools. These counts cover public proof only.
How does usedby know which AI tools Pinterest uses?
Each tool is linked to a public page that names Pinterest: a vendor's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A tool leaves the list only after three checks in a row that no longer find Pinterest, and at least 14 days after it was last seen. A tool with a published case study or quote is never removed automatically.