Data platforms & analytics tools used by Media & Publishing companies
Each line links its public proof and the date usedby last checked it.
16
Media & Publishing companies use Data platforms & analytics tools
The most used: Monte Carlo (5), Mixpanel (3), and Hightouch (2).Data as of Oct 24, 2026
Ranking
Tools ranked by the Media & Publishing companies that use them. Ties go to the stronger proof.
Who uses each tool
Strongest proof first. A job post is a signal, the weakest proof.
1
Monte Carlo5 companies · Checked Oct 24, 202650 confirmed 5 observed
The New York TimesChecked Oct 24, 2026
Warner BrosChecked Oct 24, 2026
Vox MediaChecked Oct 24, 2026
AxiosChecked Oct 24, 2026
FoxChecked Oct 24, 2026
2
Mixpanel3 companies · Checked Oct 16, 202630 confirmed 3 observed3
Hightouch2 companies · Checked Oct 19, 202622 confirmed 0 observed
Warner Music GroupChecked Oct 19, 2026
Morning BrewChecked Oct 19, 2026
4
Hex2 companies · Checked Oct 15, 202621 confirmed 1 observed
The Philadelphia InquirerChecked Oct 15, 2026
RedditChecked Oct 15, 2026
5
Snowflake2 companies · Checked Oct 24, 202620 confirmed 1 observed 1 signal
Warner Music GroupChecked Oct 23, 2026
SubstackChecked Oct 24, 2026
6
Databricks1 company · Checked Oct 23, 202617
Enterpret1 company · Checked Oct 22, 202618
ThoughtSpot1 company · Not dated1
How usedby counts
A company counts once per tool, at its strongest proof: confirmed (a case study, a named testimonial, a press release or the company's own account), declared (the company told usedby), observed (a vendor logo wall or customers page) or signal (a job post). Counts cover the companies on usedby, never the whole market.
No software vendor had to be left out.
Data as of October 24, 2026.
Questions
Which Data platforms & analytics tools do Media & Publishing companies use most?
Monte Carlo leads: 5 of the 16 Media & Publishing companies on usedby that use Data platforms & analytics tools use it. Next: Mixpanel (3), Hightouch (2), Hex (2), and Snowflake (2). See Monte Carlo.
How many Media & Publishing companies use Data platforms & analytics tools?
16 Media & Publishing companies on usedby use at least one of 8 Data platforms & analytics tools. It counts the companies usedby tracks.
What proof backs these lines?
Of the 16 companies, each counted at its strongest proof: 3 confirmed, 0 declared, 12 observed and 1 known from a job post.
How does usedby build this ranking?
usedby counts each Media & Publishing company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. Every line shows its proof and the date usedby last checked it.





