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How Act-On uses ThoughtSpot

60%

“Within just 30 days, the company experienced over 60% higher report usage”

As published on thoughtspot.com. Checked by usedby on Oct 9, 2026.

What happened

Act-On embeds ThoughtSpot into its marketing automation product so its customers can explore campaign data through natural language search and interactive Liveboards, replacing its earlier static reports. The data runs on Snowflake.

Summary written by usedby from the source page, in English. The figures are those of ThoughtSpot and Act-On, not ours.

  • 30 days“took just 30 days to complete”

Act-On launched ThoughtSpot Sage Embed in September 2023. Within just 30 days, the company experienced over 60% higher report usage, far outpacing its old reporting.

From the page. thoughtspot.com

I was excited about natural language search, and the AI-Powered search. The ability to just query and create charts and graphs and answers on the fly. It's so much more intuitive than most solutions and that blew us away. We felt our users would really be able to adapt to it and enjoy using it, instead of feeling intimidated by it.

Duessa Holscher, Principal Product Manager, Act-On. Source

What the story claims, and what we checked

What we compared with the page.

  • The figure: 60%CheckedPrinted word for word on the page, near the name of Act-On.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Act-On.
  • Act-On uses ThoughtSpotCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

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