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How Anaconda uses Hightouch

20%

“they achieved a 20% lift in new-user activation through optimized email onboarding workflows”

As published on hightouch.com. Captured by usedby on Oct 7, 2026.

What happened

Anaconda uses Hightouch's composable CDP to run randomized audience splits and send AI-driven cohorts into Iterable, running experiments on its email onboarding workflows for new users.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Anaconda, not ours.

by leveraging Hightouch’s composable CDP to orchestrate randomized audience splits and feed AI-driven cohorts into Iterable, they achieved a 20% lift in new-user activation through optimized email onboarding workflows.

From the page. hightouch.com, captured Oct 7, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 7, 2026.

  • The figure: 20%CheckedPrinted word for word on the page, near the name of Anaconda.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Anaconda.
  • Anaconda uses HightouchCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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