The use case: how Ancestry deploys Statsig
Ancestry uses Statsig as its experimentation and feature management platform, running A/B tests and progressive rollouts, segmenting results by cohort, and applying holdouts across new features to measure their impact on key business metrics.
More reported results
Figures published in Statsig’s case study. They are not independently measured by usedby.
3.5 million customers benefitting from scalable experimentation
6x headcount increase across the Growth team as investment grew from a 4-person tiger team to 25 engineering, PM, and data science professionals with Statsig
In the customer’s words
I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig.Other AI tools used by Ancestry
Other public relationships recorded on usedby.
Comet OpikConfirmed
HarnessConfirmed
LabelboxConfirmed
EnterpretObserved
SpellbookObserved
Vic.aiObservedOther companies using Statsig
Customers across industries, with public evidence.
Bed bath & beyondConfirmed
BrexConfirmed
CaptionsConfirmed
CiderConfirmed
Equal AIConfirmed
Every.orgConfirmedGo straight to the source
Based on Statsig’s published case study. We check the public evidence; the results are reported by the vendor.
statsig.com- Last checked
- Nov 12, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 600 experiments per yearChecked
Printed word for word on the page, near the name of Ancestry.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Ancestry.
- Ancestry uses StatsigChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Ancestry wanted the ability to quickly ramp up and ramp down traffic, but a single end-to-end experimentation and analytics platform didn’t exist yet.