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How Avanan uses Outreach

ConfirmedVendor case study · Checked Oct 24, 2026
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The use case: how Avanan deploys Outreach

Avanan's sales development team uses Outreach to record every sales activity, so they can see which types and volumes of touches and what daily activity levels are needed to reach their revenue goals. It also helps reps keep up with the many touches required to connect with prospects.

In the customer’s words

With Outreach, we know every single day what it takes for us to be successful. As an individual, as a group, as a company.
Kelly Lichtenberger, Head of Sales Development - Email Security, Avanan — Source

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Go straight to the source

Based on Outreach’s published case study. We check the public evidence; the results are reported by the vendor.

outreach.ai
Last checked
Oct 24, 2026
outreach.aiCaptured Outreach case study about AvananOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Avanan.

  • Avanan uses OutreachChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

The team has it down to a science: Outreach has helped Avanan's sales development team identify how many of those touches, what types of touches, and what their daily activity should look like to reach that revenue goal.
From the page. outreach.ai