Skip to main content
usedby
Search tools, companies

How BOYLE Sports uses Movable Ink

25%

“25% lift in revenue”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

BOYLE Sports uses Movable Ink, alongside Adobe, to put live, personalized content into emails that updates in real time, including live odds and returns, customer balances and currency, and progress trackers based on customer behavior. A single build serves all customer variations.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and BOYLE Sports, not ours.

  • 45%“45% lift in click-through rate”
  • 63%“63% lift in promotional opts-ins”

BOYLE Sports partnered with Movable Ink alongside Adobe to bring live data straight into the inbox, with content that updates in real time based on what’s happening right now.

From the page. movableink.com, captured Oct 8, 2026

Movable Ink has been the driving force behind the content that we serve our customers.

Neil Wright, Customer Engagement Technology Senior Manager, BOYLE Sports. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 25%CheckedPrinted word for word on the page, near the name of BOYLE Sports.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of BOYLE Sports.
  • BOYLE Sports uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink25x“25x increase in revenue per send”Ballard Designs uses Movable Ink. Another customer of Movable Ink