The use case: how Accor deploys Movable Ink
Accor's Customer Engagement team uses Movable Ink with Salesforce to scale personalized, data-driven email campaigns across its hotel brands. Campaigns use real-time elements such as time-zone-aware content, countdown timers, scratch-off interactions, geo-targeted recommendations and loyalty tier modules.
More reported results
Figures published in Movable Ink’s case study. They are not independently measured by usedby.
54% lift in click-through rate
40% lift in click-through rate
125% lift in click-through rate
Other AI tools used by Accor
Other public relationships recorded on usedby.
Explore Accor’s AI stack
Movable Ink users in Travel & Hospitality
Companies in the same sector, with public evidence.
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Based on Movable Ink’s published case study. We check the public evidence; the results are reported by the vendor.
movableink.com- Last checked
- Oct 8, 2026
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- The figure: 4%Checked
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- Accor uses Movable InkChecked
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To promote a special offer for Ibis Hotels, Accor designed an innovative and interactive email campaign featuring a scratch-off tailored to each customer.