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How Bynder uses Tray.io

75%

“Bynder transforms integration roadmap, accelerates delivery by 75%”

As published on tray.ai, November 2025. Checked by usedby on Oct 16, 2026.

What happened

Bynder, a digital asset management platform, replaced its former embedded integration vendor with Tray's embedded solution and Universal Automation Cloud. It uses them to build and launch marketplace and customer-requested integrations faster, with less reliance on engineering.

Summary written by usedby from the source page, in English. The figures are those of Tray.io and Bynder, not ours.

Additionally, the adoption of Tray Universal Automation Cloud empowered Bynder to respond to custom requests quickly, tackling integration needs within a month or two instead of a six-month roadmap.

From the page. tray.ai

We can now provide a connected ecosystem for our customers on our own development timeline. Our collaboration with Tray.ai goes beyond mere integration; they've been a trusted advisor, guiding Bynder into the iPaaS space with unwavering support.

Toni Aquino, Group Product Manager, Bynder. Source

What the story claims, and what we checked

What we compared with the page.

  • The figure: 75%CheckedPrinted word for word on the page, near the name of Bynder.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Bynder.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Bynder uses Tray.ioCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

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