The use case: how Cider deploys Statsig
Cider, an online Gen-Z fashion brand, uses Statsig to run A/B experiments and feature flags across its app and website, testing checkout, sign-up, recommendation, localization and UI changes against conversion, retention and lifetime value metrics.
More reported results
Figures published in Statsig’s case study. They are not independently measured by usedby.
15%
15% increase in GMV (gross merchandise value) per user
In the customer’s words
The standout feature in Statsig is that it empowers every team member to access experiment results, enabling better decision-making.Other companies using Statsig
Customers across industries, with public evidence.
AncestryConfirmed
Bed bath & beyondConfirmed
BrexConfirmed
CaptionsConfirmed
Equal AIConfirmed
Every.orgConfirmedGo straight to the source
Based on Statsig’s published case study. We check the public evidence; the results are reported by the vendor.
statsig.com- Last checked
- Nov 12, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 20%Checked
Printed word for word on the page, near the name of Cider.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Cider.
- Cider uses StatsigChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
To encourage more user account registrations and simplify the purchase process for first-time buyers without pre-existing accounts, Cider utilized Statsig to test a ‘one-time code’ option, reducing friction during the login/sign-up phase of the checkout process.