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How depthfirst uses Clay

2x

“a 2x lift in outbound-sourced pipeline”

As published on clay.com. Checked by usedby on Oct 10, 2026.

What happened

depthfirst, an AI-native application security company, uses Clay as the data and signals orchestration layer of its go-to-market stack. It enriches and syncs CRM data, scores accounts on technographic and other signals to shape messaging, and uses Clay Audiences and Clay Ads to coordinate outbound with LinkedIn and Google ad targeting.

Summary written by usedby from the source page, in English. The figures are those of Clay and depthfirst, not ours.

  • 90%+“Every Clay-built audience achieves a 90%+ match rate, compared to 65% manually.”
  • 80%“Google ads now average 80% match rate”
  • 40%“cost per lead has dropped 40%”

Every Clay-built audience achieves a 90%+ match rate, compared to 65% manually. This coordinated signals-led outbound + paid ads cross-engagement approach has led to a 2x lift in outbound-sourced pipeline.

From the page. clay.com

Clay is our GTM signals orchestration engine. It's the infrastructure that lets a small team like depthfirst go-to-market like a much bigger one.

Mark Hardy, Head of Revenue Operations, depthfirst. Source

What the story claims, and what we checked

What we compared with the page.

  • The figure: 2xCheckedPrinted word for word on the page, near the name of depthfirst.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of depthfirst.
  • depthfirst uses ClayCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

83%“83% reduction in research costs”A-LIGN uses Clay. Another customer of Clay200 hours“The qualification work alone saves the sales org over 200 hours a month.”AlertMedia uses Clay. Another customer of Clay4 hours“SFDC upserts automation saves 4 hours per week”Anthropic uses Clay. Another customer of Clay