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How Elastic Path uses Swan

ConfirmedVendor case study · Checked Nov 13, 2026
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The use case: how Elastic Path deploys Swan

Elastic Path uses Swan as a shared go-to-market context layer that researches accounts and drafts outreach for sellers and customer success managers to review and send in Slack. It is used for intent-informed outbound, re-engaging closed-lost deals, and acting on product-interest signals for add-on upsells.

More reported results

Figures published in Swan’s case study. They are not independently measured by usedby.

90%

She also reports higher email response rates, while the original workflow figures show 90% of outbound automated and 14 manual steps reduced to review and send.

In the customer’s words

I like to think of Swan as my go-to-market brain. It’s the center that controls and does different things, while the source of truth is still HubSpot.
Brianne Thomas, VP Marketing, Elastic Path — Source, captured Nov 13, 2026

Other companies using Swan

Customers across industries, with public evidence.

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See all Swan customers

More stories

Go straight to the source

Based on Swan’s published case study. We check the public evidence; the results are reported by the vendor.

getswan.com
Source published
Sep 27, 2026
Last checked
Nov 13, 2026
getswan.comCaptured Swan case study about Elastic PathOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 20%Checked

    The figure is on the page; its label is our wording.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Elastic Path.

  • The publication dateChecked

    Read from the page’s own metadata, never guessed.

  • Elastic Path uses SwanChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

In their first full quarter using Swan, Elastic Path increased pipeline generation by 20%, attributed to their intent-informed outbound campaigns.
From the page. getswan.com