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How ElevenLabs uses Clay

+50%

“+50% incremental sales-qualified leads overall”

As published on clay.com. Captured by usedby on Oct 2, 2026.

What happened

ElevenLabs uses Clay as a data and orchestration layer above its CRM to continuously enrich account and contact data, qualify and score inbound and demand gen leads, and route them to sales. It also uses Clay to turn self-serve signups from enterprise companies into outbound leads and to alert account executives when named accounts visit high-intent website pages.

Summary written by usedby from the source page, in English. The figures are those of Clay and ElevenLabs, not ours.

  • 4x“On demand gen specifically, Clay-based scoring drove a 4x increase in SQLs.”
  • under five minutes“Response time from form submission to first touch is now under five minutes.”
  • 4%“In its first quarter, workspace MQLs already contributed roughly 4% of all outbound SQLs.”

Switching from static scoring to Clay's multi-signal model delivered +50% incremental sales-qualified leads overall. On demand gen specifically, Clay-based scoring drove a 4x increase in SQLs.

From the page. clay.com, captured Oct 2, 2026

Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before.

Raman Khanna, Growth, ElevenLabs. Source, captured Oct 2, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 3, 2026.

  • The figure: +50%CheckedPrinted word for word on the page, near the name of ElevenLabs.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of ElevenLabs.
  • ElevenLabs uses ClayCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

50%“ElevenLabs estimates at least a 50% reduction in time spent creating engaging demos”ElevenLabs uses Lovable. Another tool at ElevenLabs83%“83% reduction in research costs”A-LIGN uses Clay. Another customer of Clay200 hours“The qualification work alone saves the sales org over 200 hours a month.”AlertMedia uses Clay. Another customer of Clay