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How Heap uses Hightouch

As published on hightouch.com. Captured by usedby on Oct 7, 2026.

What happened

Heap uses Hightouch as a reverse ETL layer on top of Snowflake to sync data into Salesforce, Zendesk, and Marketo. This supports sales renewal data enrichment, up-to-date support SLA information, and targeted email marketing audiences.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Heap, not ours.

Before embracing Hightouch, Heap manually inputted crucial sales data into Salesforce, which played a vital role in the renewal process. This laborious effort consumed several days of work each month. Hightouch now seamlessly syncs data directly from Snowflake into Salesforce, preventing missed opportunities to engage with customers during account renewals.

From the page. hightouch.com, captured Oct 7, 2026

Hightouch lets us define exactly how and where we want to sync our data using simple SQL, the lowest common denominator in most organizations.

Garrett McClintock, Analytics Engineering Manager at Heap, Heap. Source, captured Oct 7, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 7, 2026.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Heap.
  • Heap uses HightouchCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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