How Hobbycraft uses Bloomreach
5.45%
“Together, these improvements resulted in a 5.45% uplift in overall revenue.”
As published on bloomreach.com, March 2026. Checked by usedby on Oct 18, 2026.
What happened
Hobbycraft, a UK crafts retailer, ran a proof of concept of Bloomreach's Loomi Search+ on its website, testing LLM precision mode and category learn-to-rank to improve relevance for long-tail queries and category rankings, and to surface products for trending searches without manual work.
Summary written by usedby from the source page, in English. The figures are those of Bloomreach and Hobbycraft, not ours.
- 5.13%“5.13% increase in RPV”
- 3.68%“3.68% increase in ATC rate”
The introduction of Loomi AI’s advanced search capabilities delivered measurable improvements in Hobbycraft’s product discovery performance and helped the retailer interpret shopper intent to connect customers with the right products.
The initial results of our POC were fantastic across the board. Loomi AI didn’t just improve our numbers — it reignited an important internal conversation about how central search is to our business.
What the story claims, and what we checked
What we compared with the page.
- The figure: 5.45%CheckedPrinted word for word on the page, near the name of Hobbycraft.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Hobbycraft.
- The publication dateCheckedRead from the page’s own metadata, never guessed.
- Hobbycraft uses BloomreachCheckedConfirmed line.
- The result itselfNot checkedWe quote it; we did not measure it.
More stories
Same company, same tool or same industry.
