Skip to main content
usedby
Search tools, companies

How JD Sports uses Bloomreach

65%

“JD Sports achieved a 65% increase in conversion rate from UK audiences”

As published on bloomreach.com, March 2026. Checked by usedby on Oct 18, 2026.

What happened

JD Sports uses Bloomreach's Loomi AI platform to unify customer data and run personalized, automated campaigns across email, push, weblayers and paid media. These include abandoned basket, win-back, welcome and product recommendation flows across its UK and European markets.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and JD Sports, not ours.

  • 75%“in Spain, personalized campaigns drove a 75% uplift in open rates”

JD Sports achieved a 65% increase in conversion rate from UK audiences, while in Spain, personalized campaigns drove a 75% uplift in open rates.

From the page. bloomreach.com

Bloomreach is the platform that made enterprise-level CRM possible for JD Sports at scale. Across the UK and European markets, it’s given us the infrastructure to move faster, segment smarter, and activate across every channel without compromise. CRM is now a serious revenue driver for this business.

Lorna Harford, Head of CRM at JD Sports. Source

What the story claims, and what we checked

What we compared with the page.

  • The figure: 65%CheckedPrinted word for word on the page, near the name of JD Sports.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of JD Sports.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • JD Sports uses BloomreachCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

27%“With interest-based targeting, Dream Car Giveaways grew email revenue 27% over its 2025 average in just 90 days.”Dream Car Giveaways uses Bloomreach. Another customer of Bloomreach4.3 PPincrease in redeemed personal offersCoop uses Bloomreach. Another customer of Bloomreach20%“20% revenue uplift from triggered programs with real-time customer data powering every send.”Charles Tyrwhitt uses Bloomreach. Another customer of Bloomreach