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How Lily AI uses Backstory

30 hours

“Pipeline reviews reduced from 30 hours per week to a few hours - with better output”

As published on backstory.ai. Captured by usedby on Oct 7, 2026.

What happened

Lily AI uses Backstory to build MEDDPICC Opportunity Scorecards in Salesforce, enforce stage-gating, and weight its forecast by scorecard completion. It also uses Relationship Maps to visualize stakeholder buying groups at large retail accounts.

Summary written by usedby from the source page, in English. The figures are those of Backstory and Lily AI, not ours.

  • 10 sales stages consolidated to 4“10 sales stages consolidated to 4, removing ambiguity from the pipeline”

Pipeline reviews reduced from 30 hours per week to a few hours - with better output

From the page. backstory.ai, captured Oct 7, 2026

Backstory makes the data that we are collecting more meaningful. When you come into a new leadership role, you wonder if you can trust the data. Because of Backstory, I know I can trust the data and confidently run my sales org off of it.

Julian Dimery, SR. DIRECTOR OF SALES, Lily AI. Source, captured Oct 7, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 7, 2026.

  • The figure: 30 hoursCheckedPrinted word for word on the page, near the name of Lily AI.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Lily AI.
  • Lily AI uses BackstoryCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

75-85%“Manual data entry time reduced by 75-85%”AMD uses Backstory. Another customer of Backstory1,000+Seller hours saved per yearFive9 uses Backstory. Another customer of Backstory100%customer-facing deals impactedMitel uses Backstory. Another customer of Backstory