Who uses Backstory?
AI revenue platform that captures sales activity and answers pipeline and deal-risk questions. backstory.ai
20
companies use Backstory
20 companies use Backstory. 15% are in Cybersecurity. Confirmed or observed customers include OpenAI, Palo Alto Networks, and Zscaler. 12 of them are confirmed by a published case study, quote or press release.Latest check Oct 7, 2026: 20 of 20 companies checked, from 14 public sources.
- Category
- Revenue Intelligence
- Customers by proof
- 12 confirmed, 8 observed
- Top industry
- Cybersecurity, 15% of customers
- Security
- ISO 27001, ISO 27017, ISO 27701, SOC 2 Type II, CSA STARSource: backstory.ai, checked Oct 7, 2026
- Most similar
- Gong, no shared customer yet
- Website
- backstory.ai
What Backstory does
Backstory, formerly People.ai, automatically captures emails, meetings, calls and chats to build a complete record of customer engagement. AI uses this data to flag deal risks, qualify opportunities against MEDDPICC, generate account plans and answer pipeline questions. Answers are also available inside assistants such as Claude, ChatGPT, Copilot and Slack.
Written by usedby from backstory.ai.
Main features
Common uses
Works with
20 companies use Backstory
Every company below links to the public page that shows it uses Backstory. Open a row to see the dated capture.
Customers over time: appears once we have six months of archived captures.
| Company | Industry | Proof |
|---|---|---|
 OpenAI | Artificial Intelligence | |
 Palo Alto Networks | Cybersecurity | |
 Zscaler | Cybersecurity | |
| IT Services & System Integration | ||
 Five9 | Telecommunications | |
 Ping Identity | Cybersecurity | |
 Aidoc | — | |
 AMD | — | |
 Hexagon | — | |
 Lily AI | — |
Is Backstory right for your company?
See what companies in your industry use, from the companies we track. Pick your industry.
Of the 74 Cybersecurity companies on usedby, 3 are listed as Backstory customers. 2 use only another Revenue Intelligence tool.
- Backstory only, 4%
- Backstory and another tool in Revenue Intelligence, 0%
- Another tool in Revenue Intelligence only, 3%
- No Revenue Intelligence tool we can see, 93%
These are companies usedby tracks because a public page names them, often Backstory's own customer page. It is not a market share. A company counts once, whatever the number of tools it uses.
What customers report
Results as published by Backstory and its customers. Each one links to its dated source. We quote, we do not score.
6%Higher close rates on deals that used ClosePlan
SeismicVendor case studyCaptured Oct 7, 2026
30%Increase in meetings with existing customers
OctaveVendor case studyCaptured Oct 7, 20266 monthsTo unify two separate GTM orgs into one
Ping IdentityVendor case studyCaptured Oct 7, 202630 hrsWeekly pipeline review time eliminated
Lily AIVendor case studyCaptured Oct 7, 2026
100%customer-facing deals impacted
MitelVendor case studyCaptured Oct 7, 202675-85%Reduction in manual data entry time
AMDVendor case studyCaptured Oct 7, 20261,000+Seller hours saved per year
Five9Vendor case studyCaptured Oct 7, 2026Read the story
AVEVAVendor case studyCaptured Oct 7, 2026Backstory has been instrumental in helping us identify gaps that need to be filled. If reps aren't in a multi-threaded deal with stakeholders, Backstory can flag that, which allows us to take action.This transition was 100% smoother and easier thanks to Backstory's partnership.Before you buy Backstory
What Backstory publishes on the points buyers check first, each with its source and check date.
| Security | ISO 27001, ISO 27017, ISO 27701, SOC 2 Type II, CSA STAR | backstory.ai, checked Oct 7, 2026 |
|---|---|---|
| Your data | Not used to train models by default. | backstory.ai, checked Oct 7, 2026 |
| Data processing terms | A data processing agreement is available. | backstory.ai, checked Oct 7, 2026 |
Questions to ask in your demo
- Which of your customers look like us, by industry and size?
- What does a pilot cost, and what decides the move to a full contract?
- Where is our data stored, who can access it, and is it used to train models?
- How does Backstory work with the tools we already use?
Backstory alternatives
Tools compared with Backstory most often, with the customers they share.
| Tool | Customers | Shared with Backstory | Compare |
|---|---|---|---|
 Gong40 customers, 0 shared | 40 | 0 | Backstory vs Gong |
 Modjo27 customers, 0 shared | 27 | 0 | Backstory vs Modjo |
 Aviso25 customers, 0 shared | 25 | 0 | Backstory vs Aviso |
Questions about Backstory
Who uses Backstory?
20 companies use Backstory, including OpenAI, Palo Alto Networks, and Zscaler.
Which industries use Backstory?
The industries with the most Backstory customers are Cybersecurity (3), Artificial Intelligence (1), and IT Services & System Integration (1).
What are the alternatives to Backstory?
The tools compared with Backstory most often are Gong (40 customers, 0 shared), Modjo (27 customers, 0 shared), and Aviso (25 customers, 0 shared). See all Backstory alternatives.
How does usedby know who uses Backstory?
Each company is linked to a public page that names it: Backstory's customer page, a published case study, a press release or a job post. We save each page with a dated capture and check it again on each run. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.
What do confirmed, observed and signal mean?
Confirmed (12): a case study, a named quote or a press release. Observed (8): Backstory shows the company on its own pages, for example a logo wall. Signal (0): a job post shows the company’s employees use Backstory, the weakest proof. Every level counts as a customer, and each line shows its level.
How current is this list?
The most recent check was on October 7, 2026, and 20 of 20 companies on this list have been checked so far. A company leaves the list only after three checks in a row that no longer find it, and at least 14 days after it was last seen. A company with a published case study or quote is never removed automatically.
Changes and sources
New customers
No new customer yet. Tracking of Backstory started on October 7, 2026. New customers appear after two complete checks of its pages.